Sometimes it's easiest to overlook the things that you're used to seeing every day. However, don't let your spa menu be one of those things.

If 2020 has taught us anything, it's that we need to be prepared for change and to think on our feet. Many spas are dealing with restrictions on how many guests they are allowed to service in their space, and this is impacting the generation of revenue.

Take this opportunity to optimize your price list to make sure that it's working for you and not against you, in light of recent events in our industry.