Luxury Spa & Med Spa Coaching

The Client Experience Intensive

On‑Site Spa Coaching That Drives Rebooking, Retail, and Retention

Introducing a New Method. A Synergy of Expertise That’s Redefining Spa, Med Spa & Wellness Standards.

Not Just Another Spa Training. This Is a Team Recalibration.

With over 20 years of luxury spa leadership and 50+ media features, this immersive in-person coaching is designed to elevate consultation outcomes, increase retail sales, and strengthen long-term client loyalty - fast.

This is real-time spa coaching shaped behind the scenes at exclusive establishments like The Waldorf Astoria, Saks Fifth Avenue, The Soho Grand, and notable celebrity spas - an elite level of training few ever access.

The result is a confident, consistent team and a client experience guests return for.

All guided by a proprietary Presence Score Method, tailored to your space and staff.

Elizabeth M. Donat

Most spas don’t lose clients because of their treatments. They lose them because the emotional tone doesn’t land. Loyalty isn’t built on protocol - it’s built on how the client feels in your care.

That’s the gap I solve. I’ve spent over 20 years in esthetics, medical aesthetics, and luxury spa leadership helping client-facing professionals embody presence, speak with confidence, and create unforgettable service.

My coaching method trains teams to hold emotional energy, communicate with clarity, and reflect the premium standard your brand deserves.

I’ve taught estheticians, injectors, and spa leaders how to turn everyday services into lasting impressions that drive rebooking, referrals, sales and retention. Your spa already looks the part - now let’s elevate the energy behind it.

Elizabeth Has Been Seen In:

ONSITE SPA COACHING

Luxe Spa & Med Spa Coaching for Client-Facing Excellence

With Elizabeth Donat, NY Esthetician | 50x Published Expert | Emotional Presence Strategist

“Retaining customers is essential to your brand’s financial success… a five percent increase in customer retention can boost profitability by 75 percent—which can significantly impact your company’s financial health.” source

— Harvard Business School Online

Here’s the hard truth:

There’s A Hidden Revenue Leak in Most Luxury Spas, Med Spas & Wellness Centers

It’s not your skincare line.

It’s not your treatment menu.

It’s the presence, emotional intelligence, and confidence of your client-facing team.

From injectables to facials to wellness consults - clients may come for the service, but they return because of how the experience made them feel.

That feeling is trainable. That’s what I help your team master.

INTRODUCING: IN-SPA LUXURY PRESENCE TRAINING INTENSIVES

Designed for elite spa, med spa, and wellness teams.

Imagine:

  • Your team speaking with calm, confident authority that boosts client retention

  • A five-star service flow that naturally leads to more rebookings, sales and upsells

  • Treatment rooms that feel as elevated as they look, building trust and comfort

  • Consultations that convert because clients feel seen and ready to say yes

  • Retail sales rising through clear, consistent, value-driven conversations

The Client Experience Intensive - Signature 3-Day Package Overview

  • Mystery Client Experience

    A full-length treatment booked anonymously to evaluate service flow, communication, and emotional tone before training begins.

  • 3 Days of On-Site Coaching

    Includes live presentations, team coaching, and hands-on evaluations.

  • Custom Training Materials

    Printed communication tools, energy calibration sheets, and proprietary Presence Score evaluations.

  • Luxury Spa Audit

    Full client journey review, treatment room walkthroughs, and advanced retail coaching to increase sales.

  • Ongoing Leadership Support

    Daily debriefs, private leadership strategy, a written report, and two weeks of voice note access post-visit.

  • All travel costs included (continental U.S.)

    Investment:

Up to 8 team members: $11,500 USD

9–12 team members: $13,500 USD

Custom Packages Available for teams 12+

Contact us, to book your free discovery call!

À La Carte Rate

Three hour minimum at the rate of $285 USD per hour + travel + accommodations (if applicable) includes complimentary 30 minute phone consultation to answer questions and create a customized, expert plan, to suit your needs.

Available by appointment only, for domestic and international destinations.

Testimonials

  • "There has not been a major business decision that I have made since opening Pacific Touch NYC without consulting Elizabeth because she is one of the few people I trust implicitly to give me stellar advice that is grounded in sound, factual knowledge mixed with “been there done that” know-how. Elizabeth has helped me conceptualize treatment menus, scale my business, troubleshoot startup growing pains and helped me envision scaling my business from a one person operation to a brick and mortar beauty brand with a staff and a product line. Elizabeth is the first person that I call."

    Nichola Weir, Owner of Pacific Touch, New York, NY

  • "As a NY licensed esthetician and spa owner, I really enjoyed working with Elizabeth Donat. She is someone I hope to continue working with throughout my career. Her guidance and professional support is invaluable! I highly recommend Elizabeth as a spa and skincare business consultant and coach!"

    Maria Del Castilho, Owner of Maria Vera Skincare, Hudson Valley, NY

  • "I have known Elizabeth for many years. As the owner of a boutique laser and skincare center on Madison Avenue in NYC, I sought out her expertise with my staff regarding sales, based on her in-depth knowledge of skincare and the spa industry. Liz provided insight and precise technique in an intimate setting on how to sell products to clients, as well as how to provide superb customer service in an industry where customer service is one of the key elements of success. She also provided retail consulting on the placement of product in our offices in order to maximize selling potential. I would highly recommend her multi-faceted spa consulting services, as they have helped increase targeted and impulse sales of products and services."

    Kimberly Schanzer, Owner of Pulse Laser & Skincare Center, New York, NY

  • "Elizabeth is incredibly knowledgeable within the beauty field. She takes time to really listen and genuinely cares, her passion is contagious. I’m honored to give a recommendation. Her authentic approach shines with anything she touches. I highly recommend her services, your life will be touched."

    Sarah Clark, Owner of Stillpoint Beauty, New York, NY

  • "As a licensed professional in the industry, I, without a doubt, turn to Elizabeth Donat. I contacted her when I began my business. She made me feel comfortable. She curated marketing strategies for me and helped me execute them. Elizabeth not only assisted with the improvement of my business but most importantly, the growth of my business. She is not only professional but extremely knowledgeable in all aspects of the industry which makes her the ultimate source of information and the number one expert to consult with."

    Clovelin Stewart-Lee, Owner of Nurture and Glo, Washington, District of Columbia

Do any of these sound familiar?

  • A fully booked esthetician struggles with retail sales, but no one knows how to coach her effectively

  • Clients come in for consultations, then disappear without booking or returning

  • One team member creates loyal clients, while others get vague feedback and no follow-up

  • Products are stocked and displayed, but retail sales stay flat and only a few team members sell with confidence

  • Team members are booked but struggle with upsells or upgrades

What It’s Quietly Costing You:

Missed rebooking = tens of thousands lost per year in recurring revenue

Uneven staff communication = client drop-off after first visit

Low retail conversion = profit margin erosion and overstock

Weak presence = lower perceived value, even if services are top-tier

Lack of staff alignment = unpredictable service quality lowers your referral rates

This is your sign

How You Know It's Time to Bring In a Spa Coach:

When your front desk struggles to match the level of service your treatments promise.

When your team is talented but lacks confidence, consistency, or presence.

When the client experience feels flat and you can't pinpoint why.

When you're ready to grow but can't be everywhere at once to ensure excellence.

When you've invested in top-tier technology, but clients still don't book regular treatments.

Transform client loyalty, rebooking, and retail with expert spa coaching

Let’s work together

Interested in working together? Have questions? Please fill in this form, and we will be in touch shortly. We can't wait to hear from you!