Luxury Spa & Med Spa Coaching

One of the Best Kept Secrets in the Spa Industry

In-spa trainings with Elizabeth Donat will transform your business overnight.

Introducing a New Method. A Synergy of Expertise That’s Redefining Spa, Med Spa & Wellness Standards.

Rooted in 20 years of luxury esthetics, 50+ media features, and decades of client-facing experience, this consulting approach blends:

  • Emotional presence strategy

  • Client experience training

  • Beauty, medical spa, and wellness communication fluency

  • Real-world, Park Avenue expertise

  • And a signature method that calibrates not just performance—but energy

    The result? A complete recalibration of your team’s confidence, consultation delivery, and client loyalty - led by my original Presence Score Method.

AS SEEN IN

ONSITE SPA COACHING

Luxe Spa & Med Spa Coaching for Client-Facing Excellence

With Elizabeth Donat, NY Esthetician | 50x Published Expert | Emotional Presence Strategist

Elizabeth M. Donat

Most spas don’t lose clients because of their treatments. They lose them because the emotional tone didn’t land. Loyalty isn’t built on protocol - it’s built on how the client feels in your care.

That’s the gap I solve. I’ve spent over 20 years in esthetics, medical aesthetics, and luxury spa leadership helping client-facing professionals embody presence, speak with confidence, and create unforgettable service.

My coaching method trains teams to hold emotional energy, communicate with clarity, and reflect the premium standard your brand deserves.

I’ve taught estheticians, injectors, and spa leaders how to turn everyday services into lasting impressions that drive rebooking, referrals, sales and retention. Your spa already looks the part - now let’s elevate the energy behind it.

Here’s the hard truth:

There’s A Hidden Revenue Leak in Most Luxury Spas, Med Spas & Wellness Centers

It’s not your skincare line.

It’s not your treatment menu.

It’s the presence, emotional intelligence, and confidence of your client-facing team.

From injectables to facials to wellness consults - clients may come for the service, but they return because of how the experience made them feel. That feeling is trainable. That’s what I help your team master.

IN-SPA LUXURY PRESENCE TRAINING INTENSIVES

Designed for elite spa, med spa, and wellness teams.

Imagine:

Your team speaking with calm, confident authority that boosts client retention

A five-star service flow that naturally leads to more rebookings, sales and upsells

Treatment rooms that feel as elevated as they look, building trust and comfort

Consultations that convert because clients feel seen and ready to say yes

Retail sales rising through clear, consistent, value-driven conversations

The Client Experience Intensive - Signature 3-Day Package Overview

  • Mystery Client Treatment: A full service booked under a guest alias to assess tone, service flow, and emotional impact before training begins.

  • 3 Days On-Site (8 hrs/day): Live presentations, group coaching, and hands-on evaluations with as many staff as possible.

  • Training Toolkit: Printed scripting prompts, energy tracking sheets, and Presence Score evaluation tools.

  • Spa & Service Audit: Five Star Flow of Service review, treatment room walkthroughs, and advanced retail experience coaching.

  • Strategic Support: Daily team debriefs, 1:1 leadership sessions, a written report, and 1 week of post-visit voice note support.

  • All travel, lodging, and mystery client treatment are included (continental U.S.).

Investment:

Up to 8 team members: $11,500 USD

9–12 team members: $12,500 USD

Contact Us, to book your free discovery call!

À La Carte Rate

Three hour minimum at the rate of $285 USD per hour + travel + accommodations (if applicable) includes complimentary 30 minute phone consultation to answer questions and create a customized, expert plan, to suit your needs.

Available by appointment only, for domestic and international destinations.

 

PRAISE

 
With so many aspects of the esthetic community constantly changing, there is no such thing as having too much education. Elizabeth Donat, founder and CEO of EMD Skin Solutions is a walking example of this. Her love for the beauty industry fueled her to become a licensed esthetician, where she learned that the only thing she loved more than beauty and skin care was teaching and inspiring other estheticians.

— Skin Inc Magazine / June 2018

Liz is incredibly knowledgeable within the beauty field. She takes time to really listen and genuinely cares, her passion is contagious. I’m honored to call her a close friend and colleague. Her authentic approach shines with anything she touches. I highly recommend her services, your life will be touched.

— Sarah Clark, L.E. / Owner / Stillpoint Beauty / New York, NY

In working with clients, Elizabeth has shown patience and concern for the best possible outcome for them. Elizabeth Donat is an exceptional young woman, who I heartily recommend.

— Ms. Annette Hanson / Owner of Atelier Esthetique Institute of Esthetics / New York, NY

Do any of these sound familiar?

  • A fully booked esthetician struggles with retail sales, but no one knows how to coach her effectively

  • Clients come in for consultations, then disappear without booking or returning

  • One team member creates loyal clients, while others get vague feedback and no follow-up

  • Products are stocked and displayed, but retail sales stay flat and only a few team members sell with confidence

What It’s Quietly Costing You:

Missed rebooking = tens of thousands lost per year in recurring revenue

Uneven staff communication = client drop-off after first visit

Low retail conversion = profit margin erosion and overstock

Weak presence = lower perceived value, even if services are top-tier

Lack of staff alignment = unpredictable service quality that weakens your reputation and referrals

Let’s turn your team into the brand your clients rave about.

Let’s work together

Interested in working together? Have questions? Fill out some info and we will be in touch shortly! We can't wait to hear from you!