The Bucket Effect Book

Why Emotional Presence Is the New Competitive Advantage in Client-Facing Companies in the Age of AI and Disconnection

Why This Book Now

It’s no secret: with AI, automation, and constant churn, businesses are bleeding retention and loyalty - quietly and steadily. Clients no longer expect to feel anything when they interact with a brand, and employees are too burned out or undertrained to deliver what actually keeps clients coming back.

What’s at stake isn’t just revenue. It’s culture, reputation, and retention. This book gives leaders, teams, and client-facing professionals the language, tools, and training they need to create client moments that matter.

Who This Book Is For

✔ CEOs & Founders
✔ Senior Leaders & Executives
✔ HR & Training Professionals
✔ Client-Facing Professionals Across Industries

If you lead a team, interact with clients, or care about loyalty, this book is for you.

The Framework

This book introduces The Three Buckets of Client Experience - Negative, Neutral, and Positive - to help you diagnose where you’re losing clients and how to shift every interaction into a moment that builds loyalty, not churn.

It also teaches the skill no one else is talking about: emotional presence - what it looks like, how to train it, and why it’s your last competitive edge in a disconnected world.

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