8 Quiet Power Moves Every Beauty Pro Should Be Making Right Now

Some beauty pros chase influence. Others build power quietly. Not by following the crowd. Not by posting nonstop. And not by pretending to be someone they’re not.

They build it by choosing how they show up - every hour, every interaction, every decision inside their business. Especially the small ones. Especially the decisions no one sees behind the scenes. 

If you’re a beauty or wellness pro ready to stop spinning your wheels and start standing in your authority, these are the moves that will help you shift the way you’re seen - and the way you see yourself.

These power moves aren’t about hype. They’re about alignment, authority, and self-respect. 

Here are 8 of the most powerful shifts you can make right now, quietly and confidently.

1. Say No More Often.

People-pleasing keeps you overbooked, underpaid, and resentful.

Saying no is not about being difficult. It is about creating space for what actually serves you. Every yes has a cost. Learn to protect your time and your energy like they are your most valuable assets because they are.

Let’s say a client texts you asking for a last-minute Sunday morning slot. You haven’t had a true day off in two weeks, but you say yes to be nice. That one yes might feel harmless, but now you’re tired, distracted, and not showing up as your best self. That’s not service. That’s self-sacrifice.

2. Get Published.

Stop waiting to be discovered. Pitch yourself.

Getting quoted in a media article or featured in a local piece builds a kind of credibility Instagram can’t touch. It tells clients, brands, and even your peers, "I’m not just good. I’m trusted."

A single line in an article can translate to lifelong authority and a client who’s already sold before you say a word.

Think about the last time you cleaned your treatment room between clients. You were resetting your space, wiping everything down, and probably had a few minutes of scroll time. That moment? You could also have been checking a media request to submit a quote and build long-term visibility.

3. Do a Self-Assessment on Your Strengths and Weaknesses.

If you don’t know where you shine and where you struggle, you can’t improve. Power starts with awareness.

Take a hard look at how you show up in your business. Are you great at connecting with clients but freeze when it’s time to talk about retail? Do you love content creation but hate closing a sale? Knowing your dominant sales personality gives you a clear roadmap for growth.

Imagine finishing a treatment and thinking, “That facial was perfect,” but then realizing you didn’t rebook or recommend a product. That’s a pattern. Knowing where you hold back is the first step to shifting it.

4. Keep Your Socials Sacred.

Unfollow like your mental health depends on it. Seriously.

That influencer who makes you cringe? Gone. The brand that subtly makes you feel behind? Mute. Let your feed feed you.

Between clients, you're scrolling to decompress. But what if your scroll triggers stress, comparison, or self-doubt? That’s not downtime. That’s energetic clutter. Curate your feed like your peace depends on it—because it does.

5. Use Your Preferences as a Compass.

When you don’t know what to do, go back to your preferences. Not your training. Not the trends. Not what everyone else is doing.

Your inner voice telling you YES or NO,  is not random. They are clues. Every time you honor them, you step closer to alignment, confidence, and peace. Every time you override them, you step into confusion, burnout, and resentment.

You know that moment when you scroll through your online booking system and feel a pit in your stomach at a certain service you offer? That’s your preference speaking. You don’t have to keep offering things you don’t enjoy. Alignment is strategy.

6. Be Seen Before You Feel Ready.

Stop waiting until you feel perfectly polished. Visibility isn’t about being flawless. It is about being findable.

Your dream clients and opportunities can’t choose you if they can’t see you. Press publish. Post the thing. Take up space.

You know when you're mixing a mask and suddenly have a thought that would be perfect for your clients to hear? That’s a post. It doesn’t need a filter or a script. Just say it. Someone out there needs to hear your real-time insight.

7. Audit Your People IRL.

You’re not just working with clients or coworkers. You’re in constant energetic exchange. Ask yourself: do I leave these interactions feeling energized or drained?

This includes clients, coworkers, family, and even longtime friends. You don’t need to make it dramatic. But you do need to be honest.

Maybe you have a fellow esty who always complains about clients and drags down your energy before a busy day. Or a client who never respects your time and always shows up late. These patterns matter. Protecting your peace is a power move.

8. Get Honest About Your Place.

Your physical environment is shaping you. Is your workspace inspiring or chaotic? Is your city aligned with your lifestyle and values?

Every time you trip over your ring light, curse the road you drive to your job, or spend your lunch break scrolling INDEED, you’re reminded that your professional space isn’t set up to support your best work. Even a small refresh or change of neighborhood can spark massive clarity and confidence.

You’re not a tree. You can move. Maybe not tomorrow. But the moment you stop lying to yourself about what isn’t working is the moment you start planning what will.

Want to put these into action?

Here Are Some Power Tools:

✔ Take the SOSA Sales Personality Quiz to find out what’s holding you back from selling with confidence online and in your treatment room.

✔ Grab my free training, The First 5 Steps to Getting Press, and start building visibility that lasts longer than a post.

You don’t need to be loud to be powerful. But you do need to show up with intention.

Pick one power move and take action today.

xo Elizabeth