The 5 Confidence Hacks Luxury Salespeople Don’t Want You to Know
Before I ever held a facial steamer, I was holding court behind a luxury skincare counter at Saks Fifth Avenue in NYC.
Picture this: buzzing sales floor, perfume clouds, designer shoes, and beauty counters stacked with $300 serums behind glass.
This was back when Dr. Perricone was just a tiny shelf and click-pen concealers were the peak of prestige.
The sales associates? They weren’t licensed.
They weren’t experts.
They didn’t even know much about skin.
But what they had?
Confidence.
Unapologetic, magnetic, let-me-grab-you-from-across-the-floor confidence.
And it worked.
They were pulling in massive sales, commanding the room, and walking upstairs to buy Prada on their lunch breaks.
Not because they knew more.
But because they sold themselves better.
It’s not always the most knowledgeable person who wins.
It’s the most confident. The most present. The one who knows how to show up like she belongs.
So if you’ve ever thought “I’m not ready” or “Who would even listen to me?”
This is your wake-up call.
Here’s what I learned watching the best sellers in the game—so you can start doing the same.
5 Confidence Hacks Top Sellers Don’t Want You to Know (But I’m Telling You Anyway)
1. Brag better, earlier.
You have receipts. Use them.
The best sellers led with their wins:
“I’ve helped 500 clients find their glow.”
“I specialize in solutions for acne-prone skin.”
You’re a licensed esthetician? A spa founder? Say it louder.
Don’t let mediocre voices outshine you because you’re afraid to sound confident.
2. Confidence is contagious—so is boredom.
Clients feel your energy before they hear your pitch.
If you’re not fired up about your own services, no one else will be either.
Those Saks sellers didn’t just talk—they gushed.
They made you believe their products were life-changing.
Because to them, they were.
If your offers aren’t exciting you, rework them until they do.
3. Lead, don’t educate.
Being helpful doesn’t mean being passive.
Stop waiting for clients to connect the dots.
Say what you believe.
Make the recommendation.
Tell them why it works.
You’re not a walking Google result. You’re the authority.
4. Sell yourself like someone else would.
Use the praise you’ve already gotten.
“This esthetician changed my skin.”
“This spa experience reset my entire week.”
Say it out loud. Put it on your site. Lead with the truth your clients already told you.
And if you’re not good at bragging? Pretend you’re hyping up your best friend. Then read it back. That’s your new copy.
5. Act like you’re already running the room.
The best sellers didn’t wait for an invitation.
They walked up. They opened the conversation.
They moved with the assumption that of course they belonged there.
And that’s the real move:
Confidence isn’t just energy—it’s action.
You won’t feel ready. But if you act like you are, your brain will catch up.
Want to Build This Kind of Confidence for Your Own Brand?
You don’t need a PR team or a 20K following.
You need a system that helps you sell, show up—and speak up—like a pro.
Power Tools:
✔ Free Training: The First 5 Steps to Getting Press
✔ Esthetician Sales Personality Quiz: What’s Holding You Back From Selling Confidently?
Because confidence isn’t a vibe.
It’s a choice.
And it’s your turn to be the one who knows how to take up space.
xo Elizabeth